SaaS Content Strategy Designed With Real Users in Mind
We create the entire framework that serves as a guide for your content creation process leading to improved organic traffic and increased user acquisition.
What our content strategy means for your SaaS company
We understand that you want to reach your target audience. We will understudy your SaaS to develop an audience-centric content strategy that will attract and convert them.
What you'll get
Competitive Analysis
We analyze your competition and identify market opportunities in line with your business objectives.
Keyword Research
We find the relevant keywords to optimize your content for search engines and improve your visibility.
Content
Planning
We create a content calendar to outline the formats, topics, and publication schedules for your content .
Brand Voice Alignment
We unify the editorial tone to align with your brand voice and other branding goals.
Audience Research
We identify you target audience and understand their needs, pain points, and preferences.
Performance Tracking
We monitor and examine the content performance with metrics like engagement, traffic, and conversion rate so we can improve the strategy.
What people are saying
Content Column has transformed our brand's voice with their exceptional content strategy . Will recommend them in a heartbeat.
KC Agu
Co-founder, Mileva
What people are saying
Content Column has great professionalism and attention to detail. I would recommend them to anyone looking for high quality content services.
Jonathan Kelly
Digital Marketing Manager, Influence Orb
Check the Benefits
Consistent Messaging
Create a cohesive and consistent brand message across all channels and content types.
Generate
Leads
Attract and nurture potential customers through valuable and targeted content.
Resource Efficiency
Streamline content creation and distribution processes, making better use of time and resources.
Build Authority
Establish your brand as an industry leader by consistently publishing thought leadership pieces and expert insights.
Support for Sales
Produce content that addresses customer pain points and questions, aiding the sales process and improving conversion rate
Improved SEO
Boost search engine rankings, driving organic traffic to the website.
User Education
Provides users with information and resources to effectively use your SaaS product, enhancing satisfaction and retention.
Better ROI
Ensure content efforts are aligned with your business goals, maximizing return on investment.
Strategic Insights
Receive valuable data and insights on audience behavior and preferences, and refine marketing efforts.