Email marketing remains one of the most used channels that businesses leverage to execute content marketing strategies and campaigns. A recent report shows that 69% of marketers use email marketing to reach their target audience.
Also, email marketing is considered a leading factor in revenue generation, with a 59% rate of increasing ROI. However, the performance of your email marketing can greatly depend on the efficiency of the marketing tool you decide to use.
Email marketing software helps through the process of developing, executing, and monitoring your email marketing plan to ensure you get the best outcomes from your marketing strategy.
This is a result of their usefulness in determining click rates, bounce rates, delivery and conversion rates, as well as inbox placement and email list growth rate. Email marketing software is also great for personalization, email optimization, list segmentation, and creating automated campaigns, amongst other things.
Below are some of the best email marketing software you can use to improve your email marketing performance.
1. MailChimp
MailChimp is one of the most popular email marketing software available. The software has been around for over two decades, and so it has garnered enough trust from users as a reliable email marketing solution. MailChimp offers a free plan and premium plans, which give users access to more coverage at an affordable rate.
With MailChimp, you can create your marketing campaign with a variety of pre-designed templates made available on the platform. The platform is very easy to use and suitable for both small and large businesses.
MailChimp uses AI-assisted data analytics of multiple emails to offer personalized recommendations and runs multiple third-party software integrations to make the process of creating marketing emails easier.
It also offers content automation, customer targeting and segmentation, and email tracking to help you manage subscribers, as well as analyze your campaign progress through the generation of custom reports and click-through data.
Some Best Features
Assisted onboarding
Content optimizer
Multivariate testing
Multi-user accounts
Spam filter diagnostics
2. MailerLite
MailerLite is an easy-to-use email marketing software that offers world-class email marketing features for businesses at ridiculously affordable rates. The free version allows a user to send up to 12,000 emails to 1,000 subscribers monthly.
The platform features lots of amazing email campaign templates and offers automatic customer segmentation as well as advanced integration for managing subscribers and easy tracking of conversions.
MailerLite is great for small businesses and beginner-stage email marketers. The platform provides swift, round-the-clock support from live agents to help through the process of creating email campaigns at any time of the day.
Some Best Features
Powerful drag-and-drop editor
Landing page builder, signup forms, and pop-ups for growing a contact list
Auto-resend and auto-response campaign features
Email personalization
Email verifier
3. ActiveCampaign
ActiveCampaign is a very popular email marketing platform that is particularly suitable and preferred for SaaS, B2B, and B2C businesses, as well as eCommerce brands.
The platform offers a CRM system and incredible marketing automation that is comparable to live agent services, which help in quick progress tracking and provide an excellent customer experience to subscribers.
ActiveCampaign comes with an array of prebuilt integrations, including Shopify, Facebook Ads, and Slack, which help you to easily monitor and connect to all your business tools for marketing campaigns.
The platform offers a free trial phase and an affordable Lite plan for $29 monthly. Users with a more extensive need may opt for other payment options, including the Plus version, the Professional package, and the Enterprise package.
Some Best Features
Mobile-friendly
Customer experience and email sequence automation
Unlimited email design testing and email sending
Site tracking and reporting
Customized mail server domain
4. SendinBlue
SendinBlue is a complete digital marketing automation software that offers elaborate automation features and CRM system operation for small and medium-sized businesses.
The platform boasts of low bounce rates on emails and offers an array of templates for creating email newsletters, a pre-built automation flow for a targeted marketing sequence, as well as a multi-channel integration to reach customers via different platforms. Also, it helps with customer targeting and segmentation.
SendinBlue allows you to reach an unlimited number of contacts at an affordable rate for the paid options. It also offers a free version, which is great for small projects.
Some Best Features
Multi-channel campaign
Live chat and chatbot
Email API
Dedicated Account Manager
Unlimited contact list.
5. Constant Contact
Constant Contact is a beginner-friendly email software that is suitable for businesses, bloggers, and content marketers. It integrates with list-building tools and other services, such as Salesforce and Outlook, allowing you to sync data easily.
The easy-to-use interface enables you to create and launch your email campaign in less than 10 minutes. Also, it offers an email tracking system and drip sequencing for automated marketing campaigns.
The platform provides resources on basic email marketing tips to help users through their email marketing journey. Pricing for Constant Contact services is affordable at a starting rate of $9.99 monthly for the email, SMS, and social media plan.
Some Best Features
Marketing automation
List management
Campaign tracking and reporting
Multi-channel marketing tools and third-party software integration
Event management marketing features
Email Marketing Optimizing Tools
6. Sumo
This is a simple and efficient email lead generation tool that helps in building and monitoring your email list and marketing success. It detects when prospects are about to leave your website and prompts them to sign up on your email list using a pop-up, which helps in attracting subscribers and growing your email list.
Sumo offers heat maps and content analytics features that enable you to track the kind of content your audience prefers, which helps in creating personalized marketing content.
7. Litmus
This is an email testing and analytics tool that helps you build, test, and analyze your email before sending it.
Litmus has an analytics feature that enables you to create emails from tested templates that have performed well prior. It also offers users an instant preview on multiple devices to ensure email compatibility with desktops and mobile devices.
8. MailGet
This is an email list validation and cleaning tool that enables users to vet their email list for optimal results. It categorizes the cleaning process into a bounce list, spam list, and suspended list to weed out email addresses no longer in use or with bad domains.
MailGet ensures your email list is free from syntax error emails and removes duplicate addresses from the email list, which helps in cost management. Also, the tool is easy to use; a simple click on the clean-list button after an email list is uploaded is all you need to do to get your email list cleaned.
9. Hemingway App
The average open rate for emails is 19.7%. You have to capture the interest of your audience from the get-go with a smart email subject and headline.
Hemingway is a subject line tester that ensures the readability of your email subject. The tool analyzes your content to generate a suitable and easy-to-understand subject line that captures the interest of your audience.
Get started!
Email software can be the game-changer for your email marketing strategy; the key is to optimize the process and monitor the outcome every step of the way.