As a B2B marketer, it can be challenging to capture an audience for your brand and keep their interest long enough to make a purchase. And when you finally get a few clients on your doorstep, how do you increase that number? As frustrating as many sales cycles are, generating leads and making sales is […]
Email marketing remains one of the most used channels that businesses leverage to execute content marketing strategies and campaigns. A recent report shows that 69% of marketers use email marketing to reach their target audience. Also, email marketing is considered a leading factor in revenue generation, with a 59% rate of increasing ROI. However, the
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